Media Relations for Craft Chocolate Makers

As a food and beverage journalist, David Nilsen has communicated with thousands of breweries, distilleries, restaurants, chocolate makers, and other businesses, and he’s seen the ones who maximize their relationships with media members and outlets, and ones who are leaving opportunities on the table. Melinda Guerra is a freelance PR professional who has been helping brands tell their stories and connect with media for 15 years.

In this series, the David and Melinda shared what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones they have curious.

You can find every episode and blog post in the Media Relations for Craft Chocolate Makers series below!

Podcast Episodes
Why You Need a Media Plan
Identifying Your Company’s Stories
How to Build and Manage a Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls
Mixed-Pack: Media Relations for Craft Chocolate Makers SUPERCUT

Blog Posts
Why You Need a Media Plan
How to Identify Your Stories
How to Build a Media List
Industry and Unexpected Outlets for Your Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
Crisis Communications
What To Do After You Get Media Coverage
Common Pitfalls, and Easy Steps for Getting Started