Here's the entire Media Relations for Craft Chocolate Makers series in one place!
Media Relations is a critical component of your marketing strategy as a small business, but it often gets overlooked. Maybe you don't feel like you have the time, or maybe working with the media seems intimidating. Leveraging media relationships is an important and worthwhile way to connect with your existing and prospective audience, and it doesn't have to be difficult.
In this series, David Nilsen and Melinda Guerra share what they've learned from opposite sides of the relationship as a journalist (David) and publicist (Melinda) to help craft chocolate makers take easy steps to working with media.
We discuss:
- Why media relations is so important
- How to identify your company's stories
- How to find and make contact with media members
- How to create and send press releases
- How to maintain ongoing relationships with the media
- Common pitfalls to avoid
- What to do after you get media attention
- And much more
Media Relations for Craft Chocolate Makers series
Podcast Episodes
Why You Need a Media Plan
How to Identify Your Stories
How to Build and Manage a Media List
All About Press Releases
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls
Blog Posts
Why You Need a Media Plan
How to Identify Your Stories
How to Build a Media List
Adding Industry and Unexpected Outlets to your Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
Crisis Communications
What to Do After You Get Media Coverage
Common Pitfalls, and Easy Steps for Getting Started
Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.
Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.
The music for this episode is by my dear friend, indie folk musician Anna ps. You can find out more about Anna’s music in the show notes or at their website annapsmusic.com, where you can also get in touch to book them to play at your brewery or other establishment.