In part two of Bean to Barstool’s Media Relations for Craft Chocolate Makers series, David Nilsen and Melinda Guerra talk about identifying stories, understanding what constitutes a story, and what the different types of media coverage are.
In this episode, host David Nilsen talks with Ava J. Holmes and Fiorella Richter, the founders of Women of Cacao, a global, bilingual network uniting professionals across sectors within cacao and craft chocolate: from genetics and farming to chocolate making and science, which culminates each year in the Women of Cacao Summit, a hybrid virtual and in-person global gathering. Ava and Fiorella speak to the rich history of women in cacao and chocolate, their own journeys to craft chocolate, and what folks can expect at this year’s summit.
In part one of Bean to Barstool’s Media Relations for Craft Chocolate Makers series, host David Nilsen talks about why media relations is so important no matter the size of your chocolate business, and why you need to have a strategy for this.
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