Media Relations for Craft Chocolate Makers: Common Pitfalls, Crisis Comms, and Where to Start
It's time for the final episode in our Media series!
In this episode, David and Melinda talk through a range of topics to conclude the Media Relations for Craft Chocolate Makers series. They discuss:
Common pitfalls companies make in media relations (or let hold them back from even starting)
Crisis communications: what it means, and things to think through now before you need to later
What to do after you get media coverage
Action items to get you started on your media relations path.
Media relations doesn't have to be scary, but it is super important, so listen in and David and Melinda share their final thoughts about Media Relations for Craft Chocolate Makers!
David Nilsen has been a full time food and beverage journalist for about a decade now and Melinda Guerra has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that. In this series, they share what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious.
Media Relations for Craft Chocolate Makers series
Podcast Episodes
Why You Need a Media Plan
How to Identify Your Stories
How to Build and Manage a Media List
All About Press Releases
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls (you’re listening to it!)
Blog Posts
Why You Need a Media Plan
How to Identify Your Stories
How to Build a Media List
Adding Industry and Unexpected Outlets to your Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls
Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.
Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.
The music for this episode is by my dear friend, indie folk musician Anna ps. You can find out more about Anna’s music in the show notes or at their website annapsmusic.com, where you can also get in touch to book them to play at your brewery or other establishment.