Media Relations for Craft Chocolate Makers: Identifying Your Company’s Stories
Welcome to Bean to Barstool's Media Relations for Craft Chocolate Makers series!
I’ve been a full time food and beverage journalist for about a decade now, and my wife and business partner, Melinda Guerra, has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that, and in this series, we’ll be sharing what we’ve learned over our careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious.
In part 2 today, David and Melinda talk about identifying stories, understanding what constitutes a story, and what the different types of media coverage are.
Media Relations for Craft Chocolate Makers series
Podcast Episodes
Why You Need a Media Plan
How to Identify Your Stories (you’re listening to it!)
How to Build and Manage a Media List
All About Press Releases
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls
Blog Posts
Why You Need a Media Plan
How to Identify Your Stories
How to Build a Media List
Industry and Unexpected Outlets to your Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
Crisis Communications
What to Do After You Get Media Coverage
Common Pitfalls, and Easy Steps for Getting Started
Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.
Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.
The music for this episode is by my dear friend, indie folk musician Anna ps. You can find out more about Anna’s music in the show notes or at their website annapsmusic.com, where you can also get in touch to book them to play at your brewery or other establishment.