Media Relations for Craft Chocolate Makers: Maintaining Relationships & Communicating New Stories
Once you've established a line of communication with a media member, how do you maintain that relationship and communicate new story ideas to them? That's what we're going to talk about in this new episode in Bean to Barstool's Media Relations for Craft Chocolate Makers series!
In part 5 today, food and beverage journalist David Nilsen talks how to maintain communication with members of the media, how to communicate story ideas in an informal but helpful way, how stories come together on the freelance journalism side, and much more.
David's been a full time food and beverage journalist for about a decade now and Melinda Guerra has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that. In this series, they share what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious.
Media Relations for Craft Chocolate Makers series
Podcast Episodes
Why You Need a Media Plan
How to Identify Your Stories
How to Build and Manage a Media List
All About Press Releases
How to Maintain Media Relationships and Communicate New Stories (you’re listening to it!)
How to Get Started, and Common Pitfalls
Blog Posts
Why You Need a Media Plan
How to Identify Your Stories
How to Build a Media List
Adding Industry and Unexpected Outlets to your Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
Crisis Communications
Common Pitfalls in Media Relations
Easy Steps for Getting Started
Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.
Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.
The music for this episode is by my dear friend, indie folk musician Anna ps. You can find out more about Anna’s music in the show notes or at their website annapsmusic.com, where you can also get in touch to book them to play at your brewery or other establishment.