David and Melinda talk common pitfalls companies make in media relations, how to handle crisis communications, what to do after you get media coverage, and simple action items to get craft chocolate companies started on their media relations path. 

Food and beverage journalist David Nilsen talks how to maintain communication with members of the media, how to communicate story ideas in an informal but helpful way, how stories come together on the freelance journalism side, and much more.

Journalist David Nilsen and public relations pro Melinda Guerra talk all about press releases. What they are, when to send them, to whom to send them, what to include, and, just as importantly, the inverse of all those: when not to send them, what not to include, etc. 

In part 3 of their Media Relations for Craft Chocolate Makers series, David and Melinda talk about building a media list. They look at understanding different types of media, making a list of media you might want to reach out to, the information you need for prospective contacts, how to find contact info, how to initiate communication, and more. 

In part two of Bean to Barstool’s  Media Relations for Craft Chocolate Makers series, David Nilsen and Melinda Guerra talk about identifying stories, understanding what constitutes a story, and what the different types of media coverage are.

In part one of Bean to Barstool’s  Media Relations for Craft Chocolate Makers series, host David Nilsen talks about why media relations is so important no matter the size of your chocolate business, and why you need to have a strategy for this.