In this post, David Nilsen and Melinda Guerra talk all about press releases: What they are, when to send them, to whom to send them, what to include, and—just as importantly—the inverse of all those: when not to send them, what not to include, etc.

In this post, David Nilsen talks about how to reach out to craft chocolate-specific media, and how to identify media outlets and journalists from outside craft chocolate that might seem, on the surface, to have nothing to do with our industry, but can be fantastic outlets for the right stories.

In this post, David Nilsen and Melinda Guerra talk about how to begin building a media list for outreach. They talk about different types of media, how to identify media outlets and members to add to your list, and the information about them you’ll need.

In this post we’re continuing our look at media relations for craft chocolate makers by talking about types of media coverage and how to identify the stories you can tell through them.

Journalist David Nilsen explains why a media strategy is so important no matter the size of your craft chocolate business.