Beer people don’t talk about beer the same way chocolate people talk about chocolate. What can both learn from each other when it comes to helping consumers make decisions and know what to expect when they’re making a purchase?

Learning about bean to bar chocolate origins or craft beer styles can be confusing, and rigid definitions and guidelines can be helpful. They can also limit our understanding of nuance and variation. How can we use them without being bound by them?

Sanna Forslund is a chocolate educator who uses chocolate as a way to travel the world, recalling places she’s been and imagining ones she hasn’t, and helping others to do the same. All that’s required is an open and curious mind and a piece of chocolate.